7+ years on Shopify
Shopify CRO Expert Helping Brands Turn Traffic Into More Revenue
Available for new projectsStart a project
Trusted by 355+ clients worldwide Netherlands · USA · UK · Australia & more
1,000+Shopify projects
Verified listingPartner Directory (opens the Shopify Partner Directory in a new tab)
I’m Ashraf Siddik, a Shopify CRO expert and developer. I build fast, high-converting stores for brands worldwide. 1,000+ Shopify projects delivered for clients in 35 countries.
Proof points
- SelectShopify Select Partner
- 7+Years on Shopify
- 1,000+Projects completed
- 4.96Average rating · 719 reviews
Stores I’ve built and the tools I work with
Stores I’ve built
Full Shopify builds, from plan to launch.
Planning, design, development, CRO and SEO, start to finish.
Hello!
I find what stops Shopify visitors from buying, then fix it in the storefront with conversion-focused design, clean code and automation that turn traffic into revenue.
Your store may not have a traffic problem
It may have a conversion problem.
Most Shopify stores do not need more traffic before they need a better buying experience. A product page may leave questions unanswered. Mobile may be slow. The cart may create friction. The offer may be unclear. I review your store the way customers experience it, identify the biggest revenue leaks, and fix them in the storefront—not just in a slide deck.
Conversion rate stuck despite ad spendMore traffic arrives every month, but the share that buys does not move.
Common causes
- The landing page does not match the ad's promise
- Key questions (price, delivery, returns) are answered too late
- Mobile layout hides what matters below the fold
What I fix
- Message-matched landing and product pages
- Delivery, returns and reviews visible where buyers decide
- A prioritized, measured fix list—not guesses
Beautiful store, weak salesThe brand looks right, yet visitors browse and leave.
Common causes
- Design choices that slow decisions (sliders, vague copy, hidden prices)
- Product pages that describe instead of persuade
- Weak or generic social proof
What I fix
- Clear product hierarchy and benefit-led copy
- Variant selection and add-to-cart made effortless
- Real reviews and proof placed where doubt appears
Slow mobile experience and early exitsMobile visitors bounce before the page has finished loading.
Common causes
- Oversized images and heavy hero media
- App scripts loading on every page
- Layout shifts from late-loading widgets
What I fix
- Image, font and media optimization
- App and script cleanup with deferred loading
- Core Web Vitals measured before and after
Features your theme and apps cannot deliverYou need something specific, and every app is close but not quite right.
Common causes
- Workflows that do not fit off-the-shelf apps
- Several overlapping subscriptions
- Manual work between Shopify and other systems
What I fix
- Custom theme sections and blocks
- A focused custom app or integration
- Automations that remove repetitive tasks
If this sounds familiar, we should talk.
Send your store URL and I’ll point out three issues worth fixing first.
A practical process, built around impact
Here’s how it works
From conversion leak to measurable improvement.
- 01
Audit
I review your storefront, customer journey, analytics, and friction points to identify the highest-impact opportunities.
- 02
Plan
You receive a practical roadmap ranked by expected business impact, effort, and priority.
- 03
Build
Design and development happen on a duplicate theme or safe environment, tested across devices before launch.
- 04
Measure
We track what changed, review performance, and keep improving what matters.
Client feedback
Trusted by Shopify brands that care about growth.
Ashraf truly shines in website development, consistently exceeding expectations with his code expertise. His speed and responsiveness make working with him a pleasure; plus, his politeness adds a touch of professionalism to every project. As our go-to guy, he's crafted a NEW website from scratch in just a week, perfectly understanding every detail. 🙌
An incredibly professional expert managed to solve a Shopify bug that had been driving me absolutely crazy for two days. Their attention to detail, expertise, and efficiency were truly impressive. I couldn’t have asked for a better solution!
Ashraf S is a top-notch website developer! His code expertise and attention to detail are impeccable, and his professionalism shines through in every task. Working with him was a breeze due to his quick responsiveness and deep understanding; he truly went ABOVE AND BEYOND. If you need web development on Shopify, look no further! 👏
Selected Shopify work
Selected works
Live Shopify stores I’ve planned, designed and built for clients. Open any project for the full case study.
Ricrac Shop
Built start to finish for an Egyptian-made furniture and home brand: a bilingual English/Arabic store with room- and product-led navigation and a ‘Ready to Ship’ range. Product pages put installments, delivery estimates, warranty, returns and reviews where buyers decide. I also handled the speed and SEO work.
View the Ricrac Shop case study
Wood Tech
Built start to finish for an Australian woodworking-machinery distributor: CNC machines, edgebanders, panel saws and tooling, with brand, machine-type and used-machinery routes. Machine pages lead with ‘Enquire Now’, specs, brochures and videos to turn high-ticket visits into sales calls. I also handled the CRO, speed and SEO work.
View the Wood Tech case study
PerfumeBey
Extrait de parfum brand with a ‘2+1 gratis’ bundle offer, pay-later messaging and a bilingual storefront.
View the PerfumeBey case study
IrelandsEye Knitwear
Dublin knitwear brand selling sweaters, cardigans and knitwear staples, with multi-currency shopping for customers across Europe and beyond.
View the IrelandsEye Knitwear case study
Knuska
Furniture and home-accessories store with deep category navigation, prominent search and trust messaging across the header.
View the Knuska case studyHow I help Shopify brands grow
Find the leak. Build the fix. Measure the result.
Shopify CRO
Find the friction between a visitor arriving and a customer checking out.
What’s included
- CRO audit with Loom walkthrough
- Product page, cart & checkout
- A/B testing, GA4 & heatmaps
Starts from$500
Explore serviceStore Design & Development
A store should look like your brand and work like your best salesperson.
What’s included
- Figma-first design approval
- Custom Online Store 2.0 themes
- Shopify Plus & checkout
Starts from$300
Explore serviceCustom Shopify Apps
When an app cannot solve the problem, build the tool your operation actually needs.
What’s included
- Public & private apps
- Admin API, GraphQL & webhooks
- Theme app extensions
Starts from$800
Explore serviceShopify SEO
Rank product and collection pages for buying searches, then turn that traffic into orders.
What’s included
- Shopify SEO audit
- Technical, product & collection SEO
- Schema & AI search visibility
Starts from$200
Explore serviceSpeed Optimization
Faster product and collection pages, measured before and after on real devices.
What’s included
- Core Web Vitals & PageSpeed
- App and script cleanup
- Images, fonts & theme code
Starts from$100
Explore serviceAI & Automation
Use AI where it removes friction for customers and repetitive work for your team.
What’s included
- AI shopping assistants & quizzes
- Flow, n8n, Make & Zapier
- OpenAI & Claude API integrations
Starts from$600
Explore service- Conversion research
- Experience design
- Shopify development
- Custom apps
- Automation
- Measurement
Why work with me
Why brands choose to work with me.
A specialist team, led by me
I lead every project personally, and a team of Shopify specialists helps me deliver faster across CRO, design, development, apps and automation.
Decisions backed by data
Changes start from customer behaviour, analytics and recordings, not guesswork.
Built around revenue
Design and code are judged by what they do for conversion and order value.
Direct communication
You work with me directly, with working-hour overlap with the US, UK and Europe.
Shopify Select Partner
Listed at Select tier in the Shopify Partner Directory, with 7+ years on the platform.
Trusted by brands in 35 countries
355+ clients and a 4.96 average rating from 719 reviews.
Latest Shopify growth insights
Practical Shopify CRO, apps and pricing advice from 1,000+ real store projects.
Why Shopify Stores Lose Sales on Mobile: A Practical CRO ChecklistMobile visitors decide fast, with one thumb and plenty of distractions. Here is how to find the leaks on a Shopify store and fix them in the right order.
Shopify CRO Audit Checklist for DTC BrandsThe checklist I use to audit DTC Shopify stores, from checking that the data can be trusted to deciding which fixes to ship first.
When to Build a Custom Shopify App Instead of Adding Another SubscriptionAnother subscription is the quickest fix, until you are paying for five apps that still don't match how your business works. Here is how to decide.
FAQ
Questions Shopify brands ask before we start.
Straight answers about audits, redesigns, apps, speed and how we would work together.
What does a Shopify CRO audit include?
A review of your store from a customer's point of view—homepage, collections, product pages, cart and checkout, on mobile and desktop—combined with your analytics and, where available, heatmaps and session recordings. You get a recorded Loom walkthrough and a prioritized list of fixes ranked by expected impact and effort. See Shopify CRO & conversion optimization for details.
Can you redesign my Shopify store without hurting SEO?
Yes, if the redesign is planned for it. That means keeping or redirecting existing URLs, carrying titles, descriptions and content across, keeping structured data accurate, and checking Search Console after launch. The Shopify SEO services page explains the process.
Do you work with Shopify Plus stores?
Yes. I work on Shopify Plus features such as checkout extensibility, B2B and wholesale, and complex catalogs using metafields and metaobjects. The store design and development page explains how that work is planned and built.
Can you build a custom Shopify app?
Yes—private apps for one store, public apps, theme app extensions and integrations with other systems, built with Node.js, React and Shopify's Admin and Storefront APIs. The custom app development page covers how I scope, build and maintain them.
How do you improve Shopify store speed?
By measuring first, then fixing the biggest causes: oversized images and media, app scripts loading on every page, render-blocking resources and layout shifts. Changes are tested on a duplicate theme and compared before and after with PageSpeed and Core Web Vitals data.
Can you help improve conversion rate without a full redesign?
Usually, yes. Many of the biggest gains come from targeted changes—clearer product information, delivery and returns details, better mobile layouts, a cleaner cart—on your existing theme. A redesign makes sense only when the current theme genuinely holds the store back.
Do you work with existing Shopify themes?
Yes. I regularly customize and fix existing themes, including premium Theme Store themes and custom builds. If your theme has become hard to maintain, I'll say so and explain the options.
What information do you need before starting?
Your store URL, your main goal or problem, and—once we decide to work together—collaborator access to Shopify and read access to GA4. For the free 3‑point review, the store URL and your main challenge are enough.
Do you offer Shopify SEO and AI-search optimization?
Yes: technical SEO, site structure, internal linking, accurate structured data and clear, well-organized content that search engines and answer engines can understand. Nobody can guarantee rankings or mentions in AI answers, so I focus on removing the technical and content barriers you can control.
How quickly can we start?
It depends on the scope and my current schedule. The free 3‑point review comes first; once we agree what to do, you'll get a proposed start date and timeline in writing before any work begins.
Free 3‑point store review
Three fixes for your store, free.
Send your store and your email. I’ll go through it by hand and reply with the three changes most likely to grow your sales.
What you get
- Reviewed by hand, on mobile and desktop
- Three fixes, ranked by impact
- Free, with no obligation
Get your free review
Takes about a minute. No obligation.